It is rare to talk to a business owner who uses Twitter but who doesn’t want more followers. Several might say the numbers aren’t important and they are only worried about “quality followers.” However, it’s generally the ones who only have a few followers who get this argument.
As a business owner why would you need more Twitter followers? Here are three reasons:
1. More followers provide social authority. The same as every other ranking system, the larger your follower count, the more individuals buy Facebook page likes (your customers) assume you’re an expert-or at the least someone interesting and popular. It might not be valid, but it’s the way it works in some sort of where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading ideas to a larger audience. When you yourself have ideas worth sharing, why wouldn’t you wish to spread them to as many people as you are able to? Twitter helps it be ridiculously easy to accomplish this. The bigger your follower count, the faster your ideas is likely to be spread and shared.
3. More followers leads to more sales. You’re likely on Twitter for certainly one of three reasons: To be entertained, to network with others, or to market your stuff. Whether it’s a brand, something, a service, or even a cause, more followers provide the chance to generate more leads and more conversions. It is a superb marketing tool for small businesses.
Before I give you some suggestions on how to increase how many your Twitter followers, I believe it is critical that first I will let you know how not to accomplish it.
Don’t make an effort to cheat the system and try to obtain instantly attract tens and thousands of followers overnight. If something sounds too good to be true, it probably is. Until you are a celebrity who has accumulated a vast audience in a few other media channel, attracting followers is going to take time and effort but the investment is likely to be worth it.
How about buying followers? In the end, you can find lots of people promoting this sort of service.
The very first reason you wouldn’t want to do this is because it goes contrary to the Twitter rules. But worse than that is the actual fact buy Twitter followers these so-called followers have absolutely no affinity, connection or interest in you or your business. It will be like your company sending a primary mailing to an un-targeted, generic list. The list will be worthless.
As opposed to using these supposedly fast-track ways of building up your follower count, I want to give you a number of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is about engagement. It is a busy and fast paced platform, so you will need to generate content that educates, informs, entertains or inspires your followers. This can be achieved by sharing a great mixture of content, both your own and other peoples. You will soon build a big following of individuals who would like to go out with and follow you simply because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you would like visitors to your website to follow you on Twitter then make certain they are able to see your Twitter button link. You’ve to create it obvious to them. Don’t bury the Twitter button at the end of your website or blog page. Ensure it is prominent and ask your visitors to follow you. If they are on your website they are obviously enthusiastic about learning more about you and that which you need certainly to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small little information that gets attached automatically to the conclusion of a contact message. People typically put their name and contact details in the e-mail signature; however, you’re free to place anything you like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your business cards and letterheads.
Although this won’t build you a huge following very fast it is a good habit to find yourself in and is equally as important as adding your physical address, telephone number and email address.
Avoid an excessive amount of promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. If you do, you appear just like a spammer-or just clueless. Not only will you NOT get additional followers, you’ll need replacing your existing followers and many only will unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of the people you admire in your industry. Read their tweets to get a sense of who they are and what their objectives are on Twitter. It is a good idea to follow as many people in your industry or sector as possible. Once you’ve found people and started to follow them, it will give them the chance to see both your good content and your online presence. They’re then more likely to reciprocate and follow you back, as will many of the followers who might even turn out to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you will need to ensure your twitter name is there for several to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only method to obtain noticed by people who don’t follow you, but you need to make your posts simple for others to retweet. So keep your tweets short enough for visitors to be able to add the RT symbol and your username (“RT @yourcompanyname”). So for example, let’s say your name is 14 characters long you will also need to include the space. That means, in order to be retweetable, your tweet can be no longer than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so ensure it is easy to allow them to hop to your Twitter account once they visit your Facebook profile. The best place will be in the “About” section.
Picture Twitter as a continuing, fast flowing stream. Tweets flow past and are often never seen again. Therefore, you will need to keep your Tweets flowing so that you are not forgotten. Be obvious. Stick out in the crowd and you will receive a many more followers.
Link to Twitter from LinkedIn.
Having a Twitter link on your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so ensure that one is the Twitter account. It is likely to be ideal for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to reply to people via Direct Message, thinking what I had to express was irrelevant to many of my followers. Because I wasn’t replying in public places, this made me look unsociable. So now, I reply almost exclusively in public places, and really, the sole people who see those messages are those who follow both me and anyone I am replying to that is merely a small subset of my followers. By doing that, my tweets are sociable but not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you url to others, the more individuals will reciprocate, and that’s precisely what must happen for you really to grow your follower count. You need others to introduce you with their followers. However, don’t look for a retweet too regularly. Once in a little while is okay but when you just post content worth retweeting, people will gladly do it for you without having to ask!
These tips will really help to enhance your follower numbers and we hope they provide you with some inspiration. That being said, you will need to keep in mind: If you are at the beginning of your Twitter journey, nobody is truly going to be paying much focus on you.
Initially your posts is likely to be lost in a sea of other messages that are competing for attention, but on the plus side you can find not going to be a lot of people who might find your messages and soon you build up a big following, so here is the perfect time to make a few mistakes.
Remember: Twitter takes a lot of work, features a tiny steep learning curve and can be quite a pretty scary destination for a be on day one. You will find all of those confusing characters and symbols, strange shortened links, pressure to follow people you do not know and so many daunting acronyms and buzz words, and undoubtedly the hashtag.
Even so, despite having a lot to learn and having to set up some effort, you’ll still have a lot of fun and it will definitely give your business and your brand a boost.