Outsourcing SEO offshore has become increasingly popular as a functional selection for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the fact that both countries have abundant supply of skilled laborers in the field of information technology.
Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services supplied by offshore companies. To some extent, their sentiments are understandable but if you pay an in depth attention to their logic, you’ll realize just how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is the first attack you’ll commonly hear from western SEO companies. Somehow this really is true, in exactly the same manner that it’s also true in the west. What I’m wanting to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are in fact much better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not only housewives with minimal SEO training but they’re highly skilled professionals with in-depth understanding of SEO that has been acquired from intensive trainings.
In the Philippines, SEO professionals need to stay along with their games. Each goes through a lot of trainings, seminars and workshops to have edge over their peers, which explains why many of them have other skills like web design, graphic design, programming etc. This is crucial if they want to keep their job. Why? Because competition is fierce. There are always a large amount of skilled SEOs but there’s a few position to fill. Basically, whenever you work with SEO businesses in India and the Philippines, you work with the bests.
Among the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of the clients are coming from the US, UK, Canada and Australia, they have to use English within their SEO campaign. Since English isn’t their first language, you’d expect problems with their grammar. Fortunately, this really is not the case for several offshore companies. A considerable number of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their particular content to SEO companies to ensure correctness in grammar.
And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English isn’t their first language, is an excessive amount of an assumption. You never need to be an English speaker to recognize that businesses operate for exactly the same reason – to make profit. Proper realignment of one’s SEO strategies to attain your client’s goals and objectives don’t depend on your comprehension of the English language. onepageadvertising.com/nebraska
The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or is it really meager?
To compare two professionals from two countries based on their salary without considering their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited because they receive just a quarter of the salary paid to an American SEO, is moronic. The expense of residing in India is significantly cheaper compared to the US, meaning even though their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are always a large amount of misconceptions about offshore SEO companies. Problems have now been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not really a bad decision, in fact, it provides lots of benefits to your company.