Before diving into the planet of social media marketing, look at this valuable advice: don’t be everywhere! As tempting since it seems to join every existing social media site there is, you only won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined several sites, if none of these work to widen your reach, turn contacts into customers, and raise your sales, your efforts could be in vain.
And because it’s recommended that you join only 2-3 social media sites, you need to be very picky. You have to decide on those that works best to your advantage and give you everything you need. Facebook, Twitter, and Google+ might be on top of the set of popular social sites but this is simply not a positive guarantee they can help your business online. To produce the best choice, you should first understand the several types of social media.
The three kinds of social media:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. Yellow Pages Scraper Additionally, it gives the chance to create about a particular topic while allowing people to give comments and talk with this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The 3rd type include wikis and social bookmarking sites. Wikis follow exactly the same concept whilst the encyclopedia, providing a success of information about different topics. It allows for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you know the fundamental kinds of media sites, the next thing is to learn which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has a unique culture, attracting a particular sector of consumers. LinkedIn, for example, caters to professionals, and could be your absolute best bet if they’re the folks you intend to touch base to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
Which kind of content do you intend to share?
Social sites use different architectural structures, meaning each has a unique way of letting users share content. Have you been considering video marketing? YouTube is the utmost effective option. Pinterest and Instagram are great for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
How much time and budget are you experiencing?
Time and budget also may play a role in your decision. You’d have to review the sites’features along with marketing platforms. While some provide free advertising, others need a fee. Some sites tend to be more time-consuming to manage while others would only take a fraction of one’s time to use and maintain.
Understanding different structures of social media and thinking about the abovementioned factors can assist you to land the best choices for your social media marketing needs.